This one's a hugger. 

 

Packaging for the Van Heusen Innerwear Delivery cover/boxes.

 

No matter how you are, 

we are the perfect fit for you.

This one’s a hugger.

 

Inspired by the idea of being a hugger, the visuals are created by using a variety of soft elements that enclose around different organic forms, thus reflecting Van Heusen's ability to adapt and provide comfort. Pastels have been used to bring out the softer side of the product category.